B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey refers to the… Read More

The B2B buying process can be prolonged and complicated, with several decision-makers and stakeholder groups involved. This can cause long sales cycles and a lower win percentage for services. Nevertheless, by understanding and catering to the requirements of the buyer throughout the journey, B2B online marketers can decrease sales cycle times and … Read More

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey refers to the… Read More

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying … Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, and various other facts regarding contemporary B2B advertising and marketing. We review how the buying trip is currently entirely fragmented and the manner in which area building can help marketers take back control of the explor… Read More